Teaching: Materials


Background Notes

Competitive Dynamics and Business Strategy (2010)
Stephan Meier, Ernesto Reuben

Strategy Formulation and Competitive Advantage (2009)
Stephan Meier, Bruce Kogut, Felix Oberholzer-Gee

Case Studies

JUMIA Foods in Ghana 

Stephan Meier, Dan J. Wang
Columbia CaseWorks

LUV It or Leave It? Southwest Airlines Reflects on Organizational Choices

Ann Bartel, Stephan Meier (2020)
CaseWorks ID# 210407

Interview-Based Customer Insights in Developing Countries

Stephan Meier, Susan Hamilton Meier (2020)
Columbia CaseWorks ID# 200405


PepsiCo and Frito-Lay: A Salty Combination?

Dan J. Wang, Stephan Meier (2018)
Columbia CaseWorks ID# 190402

Wal-Mart: In Search of Renewed Growth (Chinese Version)

Stephan Meier, Felix Oberholzer-Gee (2015)
Columbia CaseWorks ID# 080408CHI

Wal-Mart: In Search of Renewed Growth 

Stephan Meier, Felix Oberholzer-Gee (2015)
Columbia CaseWorks ID# 080408


Brooklyn Brewery: Setting the Course for Growth 

Stephan Meier, Dan J. Wang (2015)
Columbia CaseWorks ID# 160404

The Walt Disney Company: If You Give this Mouse a Focus

Jerry Kim, Stephan Meier (2013)
Columbia CaseWorks ID# 140403

Maersk Shipping: Is the Price Right? 

​​Stephan Meier, Jerry Kim, Bastiaan Oomens (2013)
Columbia CaseWorks ID# 140402


Satellite Radio: From Sirius and XM to Sirius XM

Stephan Meier, Jerry Kim (2011)
Columbia CaseWorks ID# 110414

The Future of Work: Amazon’s Quest to be the Best

Stephan Meier, Jeff Schwartz (2022)
Columbia CaseWorks ID# 230404